Melbourne Spring Fashion Week (MSFW) brings Melbourne’s top designers, stylists and fashion-lovers out to play.
As the event draws near and we begin to trade our winter woolens for springtime florals, MSFW have launched their Insiders series at an event here at the hotel. The MSFW Insiders are a selective group of fashion industry insiders who can give us an insight into what is hot this season.
The glamorous event was held here in The Laneway Rooms and styled with a plethora of greenery and foliage reflective of this years MSFW theme. It brought together fashion Insiders and influencers to celebrate the launch of the Insider video series.
We sat down with stylists to the stars, Marc Wasiak and Lana Wilkinson, the latter of whom styles MSFW Ambassador Ashley Hart, to find out what they are looking forward to this MSFW and why they love being a part of this preeminent event.
Q: What do you love about MSFW and what are you looking forward to?
Marc: I am committed to the emerging fashion scene through mentoring students from Melbourne’s fashion schools, including RMIT, and this year in particular I am looking forward to the Emerging Runways.
Lana: I love how the Week gives back to the community, including giving a leg up to inspiring up-and-coming designers to get on the scene and get noticed. MSFW is a big boost to the economy, especially smaller retailers struggling to build an image for themselves. This event puts Melbourne and Melbourne designers on the map.
Q: Where do you like to spend time in Melbourne?
Lana: Emporium Melbourne is one of my favorite locations in Melbourne to spend time and shop, it is a hub for Melbourne fashion designers as well as a great way to connect the CBD shopping districts Melbourne Central and Bourke Street Mall.
Q: What’s your style tip for Spring this year?
Marc: Don’t forget your coat. Spring in Melbourne is all about colour and sunshine but it can still be brisk so layer up.
Lana: Less being more this season and never be afraid to wear an outfit twice, it’s all about finding ways to make an outfit look different and unique each time.
As the Official Hotel of Melbourne Spring Fashion Week we look forward to welcoming the fashion elite to the hotel. Book your MSFW accommodation by viewing our accommodation packages here.
Watch Lana’s Insider video with MSFW Ambassador Ashley Hart.