Are you a fan of the Formula 1 Australian Grand Prix?
To celebrate the Grand Prix, the concierge team at InterContinental Melbourne The Rilato welcomed guests with an immersive hotel activation including a blown up replica of Albert Park’s Grand Prix Circuit, floral displays around the hotel resembling palm trees and even an augmented reality experience of the Mercedes-Benz F1 W10 from the team at Dreemar.
The hotel partnered with augmented reality company Dreemar to provide hotel guests with a money couldn’t buy, augmented reality experience away from the track. Dreemar is a Melbourne based business specialising in providing augmented reality experiences for business and released “Find The Hidden W10″ experience over the Grand Prix situated at InterContinental Melbourne The Rialto.
This experience encouraged guests to take their picture with the new 2019 Mercedes-Benz F1 race-car that was due to be released at the track.
Find images below of the immersive hotel activation and augmented reality experience to celebrate the Formula 1 Australian Grand Prix for 2019.